Posts for April 21 2009

Found

Posted on 04/21/09 04:23 PM

Recently I was having a conversation with Juliette Wolf-Robin, she mentioned a research tool that she's been working on...a relevant new spin on source books...

FOUND is a new series of elegantly designed, large-format, industry targeted promotional books enabling commercial photographers to reach the buyers who will be most interested in their work.  Each book in the series is tailored to buyers in one of six industry segments: 
·      Consumers
·      Fashion/Retail
·      Home/Garden
·      Travel/Leisure
·      Food/Beverage 
·      Health/Wellness

The targeted approach makes the most efficient use of artists’ marketing dollars, since they pay only for the industries they choose to reach.  
For artists, a carefully considered design scheme eliminates the need to compete for viewers’ attention. FOUND limits every edition to 100 artists, while each artist appears on only one, uncluttered spread per book. A streamlined, online production process makes it easy for artists to submit their work. They simply select one of 15 templates and upload their images. FOUND takes care of the rest.   http://www.foundfolios.com